Building advertising for the way people use AI
· 1 min read · Summary from OpenAI
OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.
Read the full story at OpenAI →Our take
OpenAI launched a new visual ad format in ChatGPT and added tools for measuring ad performance, partnering with attribution firms, and ensuring brand safety.
Small businesses can reach customers directly inside ChatGPT, where users spend time on AI tasks. Better measurement and brand safety mean ads are more effective and less risky, helping owners get clearer ROI and protect their reputation.
Try creating a visual ad in WORO’s campaign builder and link it to a ChatGPT prompt. Watch how the new measurement dashboard reports clicks and conversions from that ad.