Guides

Plain answers for small businesses

How WhatsApp, Instagram and Messenger work for a business, what it costs, and how to be found by search and AI assistants. Written from what the product does and what Meta publishes, with no made-up numbers.

What is the WhatsApp Business API, and do you need it?The WhatsApp Business API lets software send and receive WhatsApp messages on a business number. Here is what it is, who needs it, and what Meta charges.How to answer customers on WhatsApp, Instagram and Messenger from one inboxA practical way to answer customers on WhatsApp, Instagram and Messenger without missing a message: one inbox, saved facts, and a clear hand-off to a person.WhatsApp broadcasts: opt-in, templates and what keeps your number safeThe rules that decide whether a WhatsApp broadcast reaches customers or gets your number restricted: opt-in, approved templates, frequency and easy opt-out.How much does it cost to automate WhatsApp for a small business?The real costs of WhatsApp automation for a small business: the software subscription, Meta's message fees, a phone number, and your own time.AEO and GEO: how a small business gets named in AI answersAnswer engine optimisation (AEO) and generative engine optimisation (GEO) explained for a small business, with the steps that help and the claims to ignore.