How much does it cost to automate WhatsApp for a small business?
Expect two bills: the subscription for the software, which for Woro AI starts at $99 a month, and Meta's own message fees, which Meta bills to your business account directly. Most of the saving comes from time, because replies and posts that took hours each week start to take minutes.
The software subscription
Woro AI plans in US dollars per month: Starter $99, Growth $199 and Scale $499, and yearly billing is 20% cheaper. A first-month offer may be running; the pricing page shows what each plan includes and any current offer.
Meta's message fees
Meta bills these directly to your business account, by message type, and changes the rates over time. Read Meta's current pricing page before you plan a big broadcast. Woro AI adds nothing to Meta's fees.
Other costs people forget
- a phone number that is not already on WhatsApp;
- AI voice minutes and phone numbers, which are paid from your wallet at published rates if you use them;
- video beyond what your plan includes each month;
- your own time to write the facts the assistant answers from and to read its replies each week.
How to judge whether it is worth it
Count the hours you or your staff spend answering the same ten questions, posting, and chasing leads each week, and the enquiries lost because nobody answered at night. If that is less than a few hours and a handful of chats, the free WhatsApp Business app is enough for now.
Questions people ask
Is there a free plan?
Woro AI is free to start, with the inbox and tools that need no AI. The AI plans start at the Starter price above, after which fair-use limits apply.
Do I pay Meta separately?
Yes. Meta bills its message fees to your own WhatsApp Business account. Woro AI does not mark them up.
Are prices in rupees or dollars?
US dollars. Indian customers are billed with GST where applicable, shown on the invoice.
Can I cancel?
Yes, any time from Billing in the app. The refund and cancellation policy has the details.
Next: What is the WhatsApp Business API, and do you need it? · How to answer customers on WhatsApp, Instagram and Messenger from one inbox